It has became a serious problem for some Chinese companies to over package their products. This is specially true for Chinese gift packaging, like Chinese alcohol packaging. In some extreme cases, the cost of packaging is more than the cost of the items themselves. Thus the Chinese government suggest Chinese people look at the packaging in a more rational way. But the gift-giving is such a tradition which can not be changed so easily. It takes time for Chinese people to understand the over packaging is actually not so environmental-friendly.