LongPack » catalog printing

Catalog Printing Services

admin — Fri, 05 Mar 2010 12:03:16 +0000

There is little doubt in anyone’s mind that catalog printing is a very powerful marketing tool when the project is completed properly. These books must be printed with an outlook on success, and that means not cutting yourself short in the quality department of the project. Let’s face it, if you are a startup company, then it’s likely that a sizeable portion of your startup budget has been allocated to this one project that could literally make or break your company.

What is Catalog printing?
printing catalogs with pages ranging from 8 to as many as 96 pages for thick and information-comprehensive marketing presentation tools.

What Paper stock would be suitable for a catalog?
Cover stock: 157gsm 200gsm 350gsm
Text stock: 105gsm 157gsm

What is popular finishing with catalog printing?
- Gloss coating with their catalog covers which provides radiance on the surface of the pages
- Matte coating which gives off a dull satin finish
- UV vanishing often used for a spot coating area such as logo, more glossy, and embossed sometimes
- Foiling
- Embossing

What is the popular size with catalog printing?
8.5” x 11”, 11” x 17” and 12” x 24”, which when folded result to sizes 5.5” x 8.5”, 8.5” x 11” and 12” x 12”, respectively. We accommodate requests for custom sizes. You can begin with the minimum size 4.25” x 5.5” and increase the measurements at intervals of 0.25” until the maximum size limit of 18” x 26” for offset printing, and 11” x 17” for digital catalog printing which falls under short-run orders of less than 500 copies.

What is best Quantity for Catalog printing?
3000 or 5000 copies would be the best affordable qty.

You have to choose a designer that gives you the absolute best layout possible. The book has to appeal to the masses and cause them to take an action which of course is to buy your products. So if you go to all this trouble, why would you trust the completion of the printing part of the project to just anyone? The short answer to this is that you wouldn’t, so you have to make sure that you do your homework to choose the best possible prospect who will work to ensure that your project is done exactly the way you first envisioned it.

The company should be capable of taking advantage of the latest technology to produce the best possible catalog printing for you.

Catalog Printing – The Importance of Quality

admin — Fri, 05 Mar 2010 12:02:36 +0000

Catalog printing is a job that is important and must be completed with careful attention to detail. Any corners cut here could result in the catalog being wasted on the viewer. These catalogs are akin to being your storefront taken into the home of the potential customer and it is an area that must display pictures that are clear and descriptions of each product that are concise, giving as much information as possible in just a few words.

The quality of the finished product is just as important as any other facet of the project because if the potential customer is unable to see a clear picture of the item they are interested in, they are unlikely to buy it. You should never entrust the completion of such a project to any company who is not well versed in the processes required to put the book onto paper.

Likewise, you should not have to spend a fortune in order to get the project done properly. It is for this reason that many such projects are being sourced to printing companies in China. Not only does their pride in a good job reflect in their work, but a significant savings can be realized over any costs that are likely to be quoted to you on the local level.

Catalog Printing

admin — Tue, 23 Feb 2010 09:08:41 +0000

Catalog printing was in the past, a project avoided by most small companies. This is due in large part to the high cost of printing, or at least what was once a high cost project. As technology has progressed, this becomes less the rule, and more of the exception because the process by which printing occurs, while largely the same, has resulted in methods that drastically cut the cost of the process as a whole.

Even the thickest of catalogs, in full color can now be done on a level that is affordable to even the little guys. Catalog printing, if it is to be done effectively has to be done in full color in order to present the products being displayed in their best light. When you consider using a company such as LongPack Printing in China you can realize even more savings, even when you factor in shipping charges. That alone can help your company to realize a potentially huge savings in your catalog printing project.

As a matter of fact, the savings can be so great as to justify your ordering all of your printed products from that same company such as printed gift boxes, printed gift bags and a host of other commercial printing products designed specifically for your company.

Brochure Catalogue Printing Order from South Africa

admin — Sun, 03 Jan 2010 03:34:50 +0000

The brochure or catalog order from South Africa is ready for delivery. This order came very soon after just a few email/phone communications in Dec., 2009. The proof was sent to client in South Africa for approval. And the client was happy with the overall performance, while mentioning two other possible improvements. We have just finished the final run of this order, and will deliver to South Africa after new year.

Menu Printing | Restaurant Menus Printing from China

admin — Tue, 13 Oct 2009 13:48:41 +0000

Menu printing involves good quality paper stock and printing color effect. Below is one specification

Flat size: 11.125×17.125 inches, finished size: 11×17 inches

Cover stock: 80 lb glossy

Text Pages: 80 lb glossy

Flyer Printing from China

admin — Tue, 13 Oct 2009 13:36:33 +0000

Flyer printing jobs can also be handled by us. We offer different kinds of flyer and leaflet printing products. The sizes can be A4 flyers, A5 flyers, A6 flyers, DL flyers and A7 flyers. The paper stock for printing flyers and leaflets normally is 130gsm gloss flyers, 150gsm gloss flyers, 170gsm matt flyers, 170gsm gloss flyers, 250gsm gloss flyers and 300gsm matter flyers. We can also assist you to design your own flyers. Please ask us for a quotation. And our experienced graphic designers normally work at USD25/hour.

Coupon Book Printing

admin — Tue, 13 Oct 2009 07:58:33 +0000

Coupon book printing is also part of our printing business. Coupon works as voucher, which can be bound inside of the book or magazine. These coupons can be a bit wider than the normal magazine pages, so that the receivers can easily notice these coupons. But the labor involved will be much more than coupons of the same size as the magazines. It depends on your printing budget.

Song Book Printing

admin — Mon, 12 Oct 2009 13:50:50 +0000

Song book printing is not so much different than catalog printing or brochure printing or book printing. We have got an order from Denmark regarding song book with the following specifications:

60pp + 4pp cover, 128gsm matt interior, 250gsm glossy cover, wire O bind.

Catalog Printing from China

admin — Sun, 11 Oct 2009 06:00:06 +0000

We have had many catalog printing jobs in the last few years. Below is just a few examples of the specifications. If you have similar catalog printing jobs, you are welcome to contact longpack for a quotation.

Case Study 1

Format: 215*285mm (closed size)

Paper Quality/Page Sizes: Interior: 80gsm glossy art paper, 140pp

Cover: 157gsm glossy art paper, 4pp

Printing: 4/4C printing throughout

Finishing: Perfect Bound

Delivery: FOB Shanghai

Case Study 2

Format: 210*297mm (closed size)

Paper Quality/Page No.: 157 gsm glossy art paper, 16pp selfcover

Printing: 4 color printing throughout

Finishing: Saddle Stitch

Delivery: ex work Shanghai

Printing and Distribution in China

admin — Fri, 09 Oct 2009 12:56:23 +0000

We not only print in China, we also distribute in China!

We recently had a project of printing school catalogs of a well-known university in Denmark. Because this danish university has lots of marketing activities in China, we were asked if we could print and also distribute to their agents and exhibitions addresses in China, our answer is Yes.

This extended service is supported by our forwarding partners who have worked with us for years. We can almost deliver our printed items anywhere in China, and anywhere in the world. It can be sent by couriers (like DHL, Ups, TNT or Fedex), by air or by ship.

Please just ask us, we can do lots more than printing!