Magazine Printing

Tuesday, February 23rd, 2010

Magazine printing costs have come down over the years as technology advanced. Technology has been directly responsible for lowering costs on lots of things in fact and due to the nature of the way files are handled in the printing process these days, you can quite literally get your magazine printing done in China, and even when adding shipping charges to the final tally, still save money on the project overall.

In the past magazine printing was done on offset presses, just as they are now. The difference then, is the fact that once upon a time, special printing plates had to be made for the presses using a variety of products to get the plates done properly such as the need for film, developing chemicals, etc. That process also involved human intervention to get “dust” spots off the film or you would have stray markings in the final product.

This is all done digitally now, and while the plate-making process is still a requirement, the need for film and the necessary chemicals to develop that film have been eliminating as we travel along in the digital age. This also means that magazine printing proofs can be checked online and approved without having to wait for a courier to make delivery!

Printing Terminologies

Saturday, February 20th, 2010

Printing Terminologies

Presented below are ten most commonly used terms in printing industry -

1. Offset Printing: In offset printing a mediator surface is used to transmit the image from an inked facade to paper. The image is first transferred to thin metal, paper, or plastic printing plates. Oil based ink and water are applied to the plates. The inked image is then transferred to the blankets or intermediary surface that then transfers the image to paper.

2. Digital Printing: Digital printing in the printing terminologies is a form of printing used to reproduce digital images on paper or any other surface. Printing plates are not required and every print can be different. Chemical and paper wastage will not be there. The ink or toner forms a fine layer on the paper or surface where the digital printing has been done.

3. Embossing: If a raised image is required on paper or any other surface then this process of embossing is used in printing China industry. There is a die that strikes from the back of the paper or cardboard, and this striking through the surface is onto a counter die in the front of the surface where the embossing is required.

4. Inkjet Printing: In inkjet printing tiny droplets of liquid ink is sprayed onto paper and images are created. The small size of the dots and their very precise placement generates photo quality images. In thermal bubble inkjet technique, heat is used to spread over the ink. In piezoelectric inkjet technique, a crystal and an electric charge are used to smear the ink.

5. Digital Proof: In the prepress stage a digital proof is prepared using inkjet, color laser, dye sublimation, or thermal wax print technologies. This laser proof is commonly used printing terminology and is a nice way to check on what the final printing will look like. This digital proof can be done in color or in black and white as is required.

6. Laser printing: A revolving cylinder builds up Static electricity charge. Laser beam is pointed at the cylinder to create the pattern of the images and letters to be printed. Then toner is used to coat the surface, this clings to the negatively charged areas on the cylinder, and then this is passed to the paper to create a positive image.

7. Dye Sublimation: Dye sublimation is used for high end proofs and by customers who want to make best quality color printed materials. Photo lab quality images are produced using high heat and solid dyes and this is called dye sublimation. Print head heating elements vaporize the dyes in cyan, magenta, yellow, and black and they adhere to specially coated paper.

8. Thermal wax print: To print barcode labels, clothing labels, and printing plastic labels for chemical containers this thermal wax print technology is used. A ribbon coated with wax is melted so that it glues to the material on which the printing is being done. The polyester film is coated with wax, wax resin, or pure resin ink.

9. Flexography: In flexography, a flexible printing plate made from photopolymer is used. The image is raise and this is required for some specific printing China jobs. Flexography is used to print on labels found on food product, labels that are pressure sensitive, cardboard, and similar such packing materials. Printing can be done on plastic, metallic film, cellophane, and paper using flexography.

10. Imposition: The printing should be such that when pages are folded to make a magazine or a book they appear in the right order. Imposition is this arrangement of pages for printing on a press sheet, such that after the printing when the pages are folded the correct order of the pages is obtained.

Coupon Book Printing

Tuesday, October 13th, 2009

Coupon book printing is also part of our printing business. Coupon works as voucher, which can be bound inside of the book or magazine. These coupons can be a bit wider than the normal magazine pages, so that the receivers can easily notice these coupons.  But the labor involved will be much more than coupons of the same size as the magazines. It depends on your printing budget.

Art Book Printing from China

Tuesday, October 13th, 2009

We are excited to announce that we can also print art book! Art book requires very high standard of photo effects. Due to the hard work of our works in the workshop, we can adjust color effect in a professional way. This is true that printing is sometime like baking bread, the color effect will never be 100% the same for each run. Normally, minus plus 10% is acceptable.

Here is the art book specification.

Cover: 2mm board with dark blue art paper, 1c inside

Interior: 200gsm super smooth matt paper, 100pp,  4/4c, 210*285mm

Cover: embossed in silver title, illustration & logo

350gsm matt dust jacket with 80mm flap, 4/0C, matt lamination outside

Silver ribbon book mark & paper book mark

Shrink wrap packing

Cookbook Printing from China

Monday, October 12th, 2009

Cookbook printing on the average needs very high quality paper and photo effect. The paper stock and printing effect is normally better brochures or catalogs. Below is a cookbook specification for a client in Australia.

Format: 240*270mm, 240pp + 4p cover

Paper Quality:  Cover: 400gsm cardboard

Interior: 157gsm glossy art paper or matt art paper

Colors:  4/4 color printing throughout

Finishing: Brust perfect, cover matt lamination, shrink wrap packing

Please send your own specification to us for a quote.

Textbook Printing from China

Monday, October 12th, 2009

Textbook printing has been a good business for Chinese domestic market. Textbook printing market has been traditionally dominated by state-owned Chinese printers because they have good connections with the state-owned publishing houses who are allowed to edit textbooks. Privately-owned printers usually can not get such textbook printing jobs in China. But on the international market, it is another story. With good service and good prices, Chinese printers can still competitive solutions. You are encouraged to contact longpack for a quotation on your textbook printing needs.