Point of Purchase Displays – a great marketing tool


Introducing a new product in the market can be quite a task for a new company that is just starting up.  Point of Purchase Displays are advertising stands normally provided by the companies advertising their goods for marketing purposes.  They are so strategically placed and are normally found within the reach of customers as they make their purchases or closer to the till.  The goods vary but are usually small items that easily attract the attention of customers without giving them the chance for a second thought.

Most of the available Point of Purchase Displays are so attractively and strategically placed that customers cannot miss them either when coming on or when on their way out.  Another great benefit that comes with them is that there are usually banners or neon lights that draw the customer’s attention to them.  Most of the companies also ensure that there are other goodies or freebies that customers who purchase such get upon payment.  This is a great marketing tool and gained great prominence over the years.  It is in essence, something that cannot be ignored as they are now found all over.

Point of Purchase Displays are not necessarily found only in the supermarkets but even on outdoor gatherings where there are a large number of people or children with a great purchasing power.  It is a great chance to advertise and sell your products and lesser cost comparing that there is no great marketing strategy involved.  It is only when such are placed outdoors that extra personnel is required to control and advice customers on the best way forward.  Such is meant to make customers opt to purchase the good on impulse.  This is the main reason they are placed in strategic places.

Point of Purchase Displays are quite common and unless you are keen, you will miss them out.  Most of people buy these products without ever knowing why they have been put within reach.   They are made of different products from cardboards, plastics, wire-mess depending on the item on purchase and on their weight.  But one thing is for sure, such are a marketing strategy and may customers have fallen to their advertising gimmicks without ever knowing.  The rise in Point of Purchase Displays is evident and it is now easier than ever to see more than one spread around a convenient store in one way or the other.