Your marketing materials are an important part of your company’s efforts to gain new customers. This is one area that a company cannot skimp on. These materials are going to give your potential new customers their first impression of you. What impression do you want to leave them with?
We live in a time where budgets are being slashed across the board, yet we still need to accomplish the same goals so how do we handle this problem? There are several things that can be done in fact. First you need to bring your creative team in-house. Forget about hiring an expensive advertising company to do this project because you can save a great deal of money by hiring your own creative team.
Once they have the project designed, then you need to find a printing company. Many marketing teams are beginning to realize the value of sending their printing projects to China. The Chinese printing companies can save you a great deal of money, even with shipping costs factored in. The end result is a great package of marketing materials for a fraction of the cost that they would have been had you hired an advertising agency to do the project for you.