You probably already know that brochure printing is one of the most effective tools that you can have at your disposal. The problem is that many designers try to cram too much information is a small space resulting in text that might be difficult for the reader to see. A simple design is generally much more effective for use in brochure printing so you have to take that into consideration when you are putting the design together.
The brochure shouldn’t look like it’s too “busy”. It should capture the attention of the reader and get your message out quickly. On the inside of the brochure, you can add some detail and highlight the most important aspects of your company or product.
Make use of headlines that sum up the offer in just a few words and it should inspire the reader to contact you for further information. The truth of the matter is that most people only actually read the headlines anyway, so that is where you need to focus your message. The most important points of your product or service should not be hidden away in some paragraph or the brochure will not get your point across and the brochure printing becomes a failure.